Design gone terribly wrong — Magazine Acronym Has Unintended Double Meaning

Lets here it for the publishers of the Official Meeting Facilities Guide, better known as OMFG.
Maybe I've been exposed to too much e-speak, IM/texting lingo, and net/chat/BB abbreviations and acronyms, but when I received my first "free to professionals" issue of the Official Meeting Facilities Guide with my morning tower of biz junk mail, I ... well, let's just say that my reaction was probably the polar opposite of what they were hoping for.
From
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Adrants: Magazine Acronym Has Unintended Double Meaning