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Michael Meiser is a 34 year old designer of user experiences and user interfaces. His current obsession is building conversational marketplaces for intellectual property. Please feel free to contact him at inquiries -at- mmeiser.com to inquire about his services or comment on this blog.

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The purpose of the IP industry is not creating IP products. The purpose of the industry is in creating systems, services and marketplaces that empower people to build intellectual product and enable conversations on that product. The outcome of these new services is the new product and it now belongs to the people. It's called culture.

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I was just revisiting some old videos prior to having a blog and came across this video

apple1984.mov

QUICKTIME MOVIE: iTunes-Pepsi ad remixed

2 Comments:

Don't really know how I feel about any of this...
Esp with that ending...ahhh, contradictions....
Posted by

bottomunion @ 4:27 AM

The notion that the RIAA was somehow involved in the fashioning of this Ad is a bit of a stretch to me. I noticed there is no freeze frame when the girl says "we are still going to download music off the internet for free." But prosecuted, that word is dissected. I'll bet the pitch was something more like "Hey you know this whole DRM thing is a hot topic right now. We are giving away music, maybe there is a tie-in there? Green Day is a really hot band. Let's get that Green Day cover song in there. We will (and did) sell a bunch of downloads if we do use that song." I think the creator of this ad is distorting the truth as much as he claims Apple/Pepsi/RIAA are distorting it.
Posted by

georgemasters @ 2:46 PM

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