The Elephant in the Ad Room
Had to reblog this post from
Jan of Faux Press. Hugh Macleod rules.
This is what advertisers don't yet understand - but will - or they will cease to exist.
News outlets should come to understand this concept, too.
Talk down to your audience at your own risk.
Thanks, Hugh.
Raise the barre or die.
Labels: advertising, FauxPress, hugh macleod, the conversation, white elephants
