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Michael Meiser is a 31 year old designer of user experiences and user interfaces. His current obsession is building conversational marketplaces for intellectual property. Please feel free to contact him at interact@mmeiser.com to inquire about his services or comment on this blog.

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mmeiser blog » February 2005 » January 2005 » December 2004

Can big box go bike friendly? - Ikea, Denmark and biking

This has to be one of the most curious images I've seen lately. Ikea is pretty much the epitome of big box retail, car culture, and urban sprawl, and yet in Denmark they're experimenting with loaner bicycles and trailers.

Apparently in Copenhagen Ikea marketing research has realized 20% of store visitors visit Ikea via bike even though Copenhagen's two Ikea stores are 10km and 20km from the city center.

I can only imagine people bike commuting to the Ikea in Chicago, especially with a trailer. In fact I'd be suprised if you can even aproach an Ikea on bicycle with all the freeways. This just further illustrates the strange and wonderful differences in Danish culture. I believe the statistic is over 60% of Copenhagener's bicycle commute.

More Info: Copenhagenize.com - The Copenhagen Bike Culture Blog: IKEA Idea With Velorbis Bikes

P.S. I strongly recommend subscribing to the Copenhagenize.com. Lately it's been one of my favorite blogs on bike culture.

Labels: bicycling, big box, bike-culture, car-culture, copenhagen, ikea, sprawl, velorbis

mmeiser blog » February 2005 » January 2005 » December 2004